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Meet the Marketers with a Social Conscience |
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Winthrop Morgan & Associates provides strategic communication and social marketing services. Our practice is limited to: (1) people who are pleasant;
(2) products and services that promote an improved quality of life; and
(3) potential win-win-win transactions. Our Associates' credentials come from some of the most respected institutions in communication, proposal management, online business, including the Johns Hopkins University, Shipley Associates, and Google.com. Our experience was earned in some of the best-of-the-best agencies and institutions, including Oglivy PR, Ketchum, the Johns Hopkins University Center for Communication Programs, the World Bank, and the National Institutes of Health.
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What Makes a Good Keyword |
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A
good keyword is relevant, popular, competitive, and descriptive. This short article defines what these terms mean to us, and how they are best measured.
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A Web Standards Checklist: Part 1 of 6 |
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The term web standards can mean different things to different people. For some, it is 'table-free sites', for others it is 'using valid code'. However, web standards are much broader than that. A site built to web standards should adhere to standards (HTML, XHTML, XML, CSS, XSLT, DOM, MathML, SVG etc) and pursue best practices (valid code, accessible code, semantically correct code, user-friendly URLs etc).
In other words, a site built to web standards should ideally be lean, clean, CSS-based, accessible, usable and search engine friendly.
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