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A Win-Win-Win transaction occurs when:
- The buyer wins by solving a problem or meeting a need or want they recognize.
- The seller wins by furthering their stated mission.
- The community in which the transaction takes place wins through improved quality of life and/or reduced disparity.
Have examples? Share them with us at
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, and if they qualify, we will post them on a Win-Win-WIn board.
Despite rumors to the contrary, Winthrop "Win" Morgan does not have to be involved for it to be a valid Win-Win-Win transaction.
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